Tesla and Hyundai Slash EV Prices in Aggressive U.S. Market Play
Tesla and Hyundai have escalated their rivalry in the U.S. electric vehicle market with sweeping price cuts exceeding $9,800. The strategic reductions come as automakers grapple with softening demand, expiring federal incentives, and bloated inventories.
Tesla's new base trims for Model 3 and Model Y sacrifice premium features like ventilated seats to achieve $5,000-$5,500 price reductions. Hyundai's countermove—a $7,500 rebate on Ioniq 5 models—now positions its offering $3,390 below Tesla's comparable Model Y.
The price war is creating Ripple effects across the automotive ecosystem. Used EV values are compressing rapidly, while leasing companies and fleet operators face margin pressure on resale projections.